Mahjoz at Biban 2025: A Strategic Milestone for Customer, Partner, and Investment Growth
Mahjoz had a remarkable participation at Biban 2025, one of the largest entrepreneurship and SME forums in Saudi Arabia and the region.
Mahjoz had a remarkable participation this year at Biban 2025, one of the largest forums dedicated to entrepreneurship and small and medium enterprises in the Kingdom and the region, held at Riyadh Front during November 5–9, 2025, organized by Monsha'at. The forum brought together over a thousand exhibitors and tens of thousands of visitors including entrepreneurs, investors, and industry experts.
Mahjoz at the Startup Gate – Booth SU-55
Mahjoz participated in the Startup Gate at booth SU-55 throughout the forum, from 4:00 PM to 11:00 PM daily. Co-founder and CEO Joni Mohammed stated that the goal of attending Biban was "to meet customers, partners, and investors, and to speak on stage about Mahjoz's journey."
Meeting Our Customers: From Screen to Reality
The Mahjoz team at the booth welcomed dozens of business owners from salons, beauty centers, medical clinics, training and education centers, home maintenance services, and sports clubs. They discussed how Mahjoz helped them organize bookings and appointments, track team performance, link bookings to electronic invoicing, and improve customer experience.
Discovering New Customers
The Startup Gate provided an opportunity to connect with entrepreneurs who hadn't heard of Mahjoz before but faced the same challenges. Through live system demos at the booth, the Mahjoz team showcased how to set up accounts, define work schedules, launch booking pages for customers, and connect the system to electronic invoicing platforms.
Partners: Customer-First Integrations
Mahjoz today is not just a booking system — it's an integrated platform for bookings, operations, and sales. At Biban, Mahjoz leveraged its presence to meet current partners and potential new ones from payment solution providers, accounting platforms, and complementary service platforms.
Investors: The Investor Arena and Stage Talk
Biban is not just a place for showcases and products — it's also a platform that brings together investors and funding organizations. In this setting, Mahjoz had the opportunity to present its entrepreneurial journey and growth on stage and participate in the investor arena to showcase its concept, numbers, and business model. Mahjoz's presentation attracted significant interest from prominent investors, most notably the well-known investor Salman Bit.
Mahjoz Today: A Saudi Platform with an Arabic Identity and Regional Reach
A booking, operations, and sales system designed for service businesses in Saudi Arabia and the Arab world, serving hundreds of small and medium enterprises across more than 9 Arab countries and covering multiple service sectors.
What Biban Meant for Us This Year
Our participation at Biban 2025 wasn't just attendance at an exhibition — it was an opportunity to recharge our vision with direct customer feedback, a space to build new relationships with partners and future investments, and a showcase of Mahjoz's story as a Saudi success case.